Just when you thought the world couldn't possibly have room for yet another celebrity fragrance, Adam Levine proves us wrong.
The sexy singer just unveiled his highly-anticipated new scents with an edgy-meets-endearing video directed by Travis Schneider that intrigues us entirely from the get-go.
For starters, he candidly admits that he "typically hates celebrity fragrances," before explaining his commitment to creating an authentic product he really stands behind.
Between his adorable banter describing the sophisticated and bold aromas to the awesome imagery (lingerie-clad models, vintage black-and-white scenes, nature shots, motorcycles and more), the two-minute teaser totally sucks us in and reflects the star's rebellious charm.
"You don't want to be alarmed by a scent. You want it to be alluring or mysterious in some way. You want something that's uniquely your own," he says simply.
Adam, we're totally on board.
Would you buy Adam Levine's new fragrance?