While Miss Connecticut Erin Brady was the one crowned 2013 Miss USA on Sunday night, fellow contestant Miss Utah seems to be the one getting all the attention the morning after.
Thanks, in part (OK, the only part), to 21-year-old Marissa Powell's awkward answer to a question from judge NeNe Leakes that has since gone viral.
"A recent report shows that in 40 percent of American families with children, women are the primary earners, yet they continue to earn less than men. What does this say about society?" Leakes asked.
To which Powell responded: "I think we can relate this back to education, and how we are continuing to strive to," she said, followed by a long pause, before adding, "figure out how to create jobs right now. That is the biggest problem. And I think, especially the men are, um, seen as the leaders of this, and so we need to try to figure out how to create education better so we can solve this problem. Thank you."
Sure, it may not have been the smoothest of answers, especially the "create education better" line, but Powell still made out pretty good in the end.
The gal did wind up as the third runner-up!