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Sounds like Kate Hudson's lips are always kissable!

The Almay brand ambassador revealed she has quite the obsession when it comes to keeping her pretty pout moisturized. 

"I think I reapply lip balm as many times as men think about sex," the blond beauty confessed when shooting the campaign for the beauty brand's new liquid lip balm.

In other words, a lot!

The actress puckers up poolside in a variety of the brand's colorful balms for the new campaign, and admits her passion for lip color means she's always well-stocked for her on-the-go-beauty needs.

"I have all ten colors," she said about the new line. "I keep them in all my purses, my pockets."

And the balm-loving babe ranks the product pretty high in her list of absolute must-haves.

"Couldn't live without my babies and couldn't live without music and lip balm," she says.

Well, OK then!

What beauty product do you always carry in your purse? 

PHOTOS: Check out some of Kate Hudson's best standout outfits