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Taylor Swift on Latest Fragrance: "It's Kind of More About Just My Own Personality"

"It's really wonderful to get to start from scratch to come up with an idea, a mood, a visual," she told E! News

By Bruna Nessif Jun 14, 2013 3:39 AMTags
Watch: Taylor Swift Proud of New Fragrance

Taylor Swift knows what makes sense when it comes to scents.

The pop singer was honored with the top prize for Celebrity Fragrance of the Year at last night's Fragrance Foundation Awards in New York City, and T.Swift shared what the process of putting together a fragrance was like with E! News.

"It's really wonderful to get to start from scratch to come up with an idea, a mood, a visual," she told us on the red carpet.

Swift continued, "We have a new fragrance coming out called Taylor that I'm obsessed with, and it's kind of more about just my own personality rather than a fantasy. Both are important, but I'm really excited for that."

The celeb unveiled her latest scent, Taylor by Taylor Swift (which will hit shelves this month) in May, which marked her third fragrance after Wonderstruck and Wonderstruck Enchanted.

Guys, pay attention: Swift also dished on what type of cologne she prefers on a man.

"I think it has to go with the guy's personality," she said. "It can't be too overpowering, but it's nice when a guy wears cologne, don't you think?"

Mmm, yes (deep inhale).

Watch the clip for more from the interview and make sure to tune in to E! News weeknights at 7 p.m. and 11:30 p.m.

PHOTOS: See behind-the-scenes shots from Taylor's fragrance campaign