Now, we're getting a glimpse of his ad campaign.
Instagram photos have surfaced of the first print ads showing the Twilight hottie in his new role as ambassador for Dior Homme fragrance. The images were unveiled at a posh party at West Hollywood's Soho House Tuesday night attended by Dior employees, most of whom E! News learned flew in from France.
In the wake of the bash, Dior finally confirmed its partnership with Pattinson in a statement to E! News: "Robert Pattinson has been announced as the new face of fragrance Dior Homme. Robert has been photographed for the campaign by American artist Nan Goldin and filmed by French director Romain Gavras, which is currently being broadcast exclusively in Europe (excluding the U.K.) and Asia (excluding China and Japan)."
Unconfirmed Twitter and Instagram sightings of Pattinson turning up at the Soho House party have been reported, but a rep for Dior USA has so far yet to comment.
Check out another twitpic of the print ads below:
—Reporting by Lindsey Caldwell