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Bruno Mars Invests in Electronic Cigarette Company

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Bruno Mars is smokin'—and we're not just talking about his live performances.

The "Grenade" crooner has announced he's investing in privately owned electronic cigarette company, NJOY, after recently acquiring a taste for its product.

In a statement to E! News, Mars offered a ringing endorsement of the nicotine booster, which doesn't give off any tobacco smoke or odor. 

WATCH: Baby Bruno Mars teaches Pauly Shore how to dance!

 

"I've been using NJOY Kings instead of cigarettes these days, and I'm sticking to it," the 27-year-old popster said. "I believe in the product and the company's mission."

A few weeks ago, he also tweeted about his hankering for an e-cig along with a pic of him holding one.

"Day 1 E-Cig, Gotta do it!!! This is for you mom," he wrote.

PHOTOS: These stars enjoy regular ciggies

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