The business mogul and majority shareholder of Global Grind took to the website to address his thoughts on the troubled star and his team's coverage of her recent antics, explaining that he does not have complete control over the editorial content, but trusts that articles are "uplifting and inspiring stories about celebrities."
However, they also have to write about celebs people care to know about, and when it comes to Bynes, it's not always an "uplifting" or "inspiring" story.
"In the case of Amanda Bynes, it is sad for me to watch the struggles of this very talented young actress," Simmons wrote. "I have seen this story play out so many times throughout my career. I can understand why some might enjoy watching her growing pains, as it is easier in life to judge someone rather than deal with your own issues.
"I have grown to learn that you'll actually evolve faster when you look to uplift, rather than judge those who seem to be struggling in life. I am a firm believer that there are better days ahead for Amanda."
He continued to say, "Although I have never met her, I know that she has great gifts to offer this world, as she has shown in the past, and I know that no matter what we've done or where we've been, every single one of us can change."