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Ellen DeGeneres Slams Abercrombie Size Policy: "Fitch, Please!"

Mike Jeffries, Ellen DeGeneres David Pomponio/FilmMagic for Paul Wilmot Communications, Michael Rozman/Warner Bros

Following reports (and tons of negative feedback) that Abercrombie & Fitch CEO Mike Jeffries "doesn't want larger people shopping in his store," Jeffries himself is speaking out.

While he claims the outrageous comments were taken out of context, he said in a statement that the retail chain is "completely opposed to any discrimination, bullying, derogatory characterizations or other anti-social behavior based on race, gender, body type or other individual characteristics."

Jeffries also defended the brand saying the store "targets its marketing at a particular segment of customers." Hmmm…that doesn't sound like an apology to us!

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Ellen DeGeneres was the latest celeb to take note of the clothing company's controversy.

The TV host discussed the topic on her show during her monologue, which is slated to air on May 20.

"The CEO of the company announced that his stores will stop selling clothing for women larger than a size 10…You know what I say to that? Oh, Fitch, please."

She added, "Beauty isn't between a size 0 and a size 8. It's not a number at all. It's not physical."

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The comedian had a final message to the CEO and to her young fans: "I know a lot of kids watch this show, so I want to say one more thing to you all. What you look like on the outside is not what makes you cool. What's important is that you're healthy and you're happy."

Well said, Ellen!

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