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Katie Couric's "Got Milk?" Campaign: Go Behind the Scenes of Shoot With Star's Two Daughters

Katie Couric, Got Milk The Breakfast Project

Katie Couric's ready for her milk mustache!

The TV host is the latest celebrity to have her own "Got Milk?" campaign, and she's making sure her daughters join in on the fun. Couric brought along Ellie, 21, and Carrie, 17, to shoot the Mother's Day-themed ad.

The three pajama-clad ladies are shown enjoying breakfast in bed together with a tagline that reads, "Even when you have the day off, you still need protein. An 8-ounce glass of milk has 8 grams of protein. A glass worth raising, even on Mother's Day. Got milk?"

NEWS: See Gwen Stefani's adorable "Got Milk?" campaign!

The 56-year-old credits her own mother for educating her on having a healthy and nutritious diet, saying she aims to start every day with a glass of milk with her breakfast (or at least in her cereal).

"One of the messages I've tried to convey to [my daughters] is the important of eating healthy and the right nutrients," she said. "Milk is really a part of our daily routine."

Couric's healthy message is loud and clear!

PHOTOS: Check out these famous mother-daughter duos!

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