The latest Mountain Dew commercial featuring Tyler, the Creator is not sitting well with people.
PepsiCo has decided to pull the most recent ad with Felicia the Goat, whose character in the series is voiced by the Odd Future rapper, after the clip received criticism for portraying racial stereotypes.
A rep for Mountain Dew has released the following statement to E! News regarding the video, "We apologize for this video and take full responsibility. We have removed it from all Mountain Dew channels and Tyler is removing it from his channels as well."
So what exactly happens in this now-infamous commercial?
The ad focuses on a white woman who was a victim of abuse, trying to pick out the man who assaulted her from a line-up—and the entire line-up is black males (played by Odd Future members) and Tyler the Creator as the goat.
Meanwhile, while the officer is pointing out that one guy is wearing a do-rag, the goat is threatening the woman on calling him out, saying, "You better not snitch on a playa…snitches get stitches, fool. Keep your mouth shut! I'm gonna get outta here, and I'm gonna Dew you up."
The bruised woman eventually yells that she can't follow through with the lineup and flees on her crutches, prompting the officer to gulp down some Mountain Dew.
Watch the pulled ad below.
—Reporting by Holly Passalaqua