2012 Doublebase GfK MRI weighted by Population (000): Base: P18-49; Total Expenditure and percent of spending among E! viewers P18-49 out of  Total Persons 18-49.

Television: Nielsen NPower Time Period Reach and Frequency Report, Live+SD Data, Broadcast Months (January 2012-December 2012), 75% unification per month, 6 minute qualifier, Top 20 ad supported national cable networks, excluding Kids, News & Sports nets, Total Day M-Su 6a-6a. Online/Mobile: comScore Total Universe Uniques (January–August 2012) & comScore Multiplatform Uniques (September–December 2012), excludes Kids, News and Sports. Subject to qualifications upon request.