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Jennifer Lawrence, Bradley Cooper

Patriot Pics/FAMEFLYNET PICTURES

Director David O. Russell is ready to hustle.

The Oscar-nominated helmer has been teasing us with a string of hair-raising photos of his two Silver Linings Playbook stars, Jennifer Lawrence and Bradley Cooper, as they reunite on the Boston-area set of his new period flick, which chronicles the notorious Abscam political scandal of the 1970s.

But the biggest tease of all was the film's title—as in, there wasn't one.

Until now.

Russell has decided to name his film—cue that drum roll—American Hustle, the studio confirmed to E! News.

Voila.

The film also stars Christian Bale as a former conman turned FBI agent, as well as Jeremy Renner, who slips into some nifty retro threads.

So what else do we know about it? Well, there's hair—lots of it.

Bale wears a wicked comb-over, Cooper sports a tightly wound perm and Lawrence rocks a bouffant so epic that a flock of birds could nest in it comfortably.

Yep, these peeps are tressed for success.