The Nashville star brings a country twang to the catchy "The Touch, The Feel of Cotton" song that makes us want to line dance, and struts her stuff in (what else?) a classic pair of cowboy boots in the new 30 and 15-second television commercials.
Of course, she also gives us the mini fashion show we've come to love and expect from the campaign, modeling cotton looks from M Missoni, Valentino, Anthropologie, J Brand and Ralph Lauren Denim. From fun fringe dresses to striped jeans, she certainly doesn't disappoint!
"It's a lot easier to play a character on TV than to play yourself, even in a thirty-second commercial," Panettiere said in a release. "I mean, off the set, I am basically a blue jeans kind of girl—as long as they're cotton, of course."