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Hayden Panettiere Goes Country as New Face of Cotton Campaign—Watch Now

Zooey Deschanel, Emmy Rossum and Kate Bosworth have all lent their lovely faces—and voices!—to the cute ads, and now Hayden Panettiere is the latest cotton-loving gal to star in the familiar television commercials.

The Nashville star brings a country twang to the catchy "The Touch, The Feel of Cotton" song that makes us want to line dance, and struts her stuff in (what else?) a classic pair of cowboy boots in the new 30 and 15-second television commercials. 

PHOTOS: Hayden Panettiere's curvier bod!

Of course, she also gives us the mini fashion show we've come to love and expect from the campaign, modeling cotton looks from M Missoni, Valentino, Anthropologie, J Brand and Ralph Lauren Denim. From fun fringe dresses to striped jeans, she certainly doesn't disappoint! 

"It's a lot easier to play a character on TV than to play yourself, even in a thirty-second commercial," Panettiere said in a release. "I mean, off the set, I am basically a blue jeans kind of girl—as long as they're cotton, of course."

PHOTOS: Kellan Lutz goes shirtless for Op campaign

Whatever they are, she looks good in them!

What do you think of Hayden's cotton ad? 

PHOTOS: See Hayden Panettiere's fashion moments

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