The famous Vermont ice cream purveyors have teamed with Jerry Seinfeld to license and create a new flavor, Festivus, inspired by the comic's former TV show.
Named after the holiday George Costanza's father coined to replace Christmas, Hanukkah, and Kwanza, Festivus--according to Seinfeld tradition--is a time for families to gather round and air their grievances.
But for Ben, Jerry and Jerry, Festivus is also a time to celebrate the silly side of the holidays, and what better way to do that than to introduce a new bovine-based concoction.
The dairy-loving duo have whipped up a weighty holiday scoop made up of a dreamy confection of brown sugar ice cream laced with gingery caramel and chewy chunks of gingerbread.
"It's great on pies or any type of holiday desserts like apple or pumpkin pie," says Ben and Jerry's rep Kristin Balderston. "It tastes like a gingersnap and it's really good."
The limited-edition ice cream, which is on store shelves now, comes in a container featuring a cartoon based on NBC hit, complete with classic Seinfeldian holiday greetings, like, "Let's put the fun in dysfunction."
Festivus is the latest Ben and Jerry's creation inspired by a celebrity. Other famous flavors include Cherry Garcia, named after legendary Grateful Dead guitarist Jerry Garcia, Phish Food, in honor of the rock band Phish, and Dilbert's World Totally Nuts Ice Cream, after the comic strip, of course.
But you better get your Festivus soon, says Balderston, because it may not be out after New Year's.
"It'll be in grocery stores and [Ben and Jerry's] Scoop Shops through the traditional holiday season--October, November, December--but not too long after that," explains Balderston. "It may be back next year, but we don't know yet."
So dig into a pint before Newman devours them all. Just don't get caught double-dipping your spoon.
Not that there's anything wrong with that.