The hunky actor was snapped on the set of David O. Russell's untitled project with his Silver Linings Playbook costar Jennifer Lawrence. The powerhouse acting duo is currently filming their upcoming flick in Boston.
But despite J.Law's near double nip slip earlier in the day, it was Mr. Cooper's curls that ultimately stole the on-set spotlight.
Namely, his adorable perm, which makes us want to bust out in to the 'N Sync tune "Tearin' Up My Heart."
The former Sexiest Man Alive swapped his signature shaggy coif for Jheri curls, which he appropriately rocked for his upcoming 1970's-inspired role.
And while we'll admit, we're not exactly fond of the look (OK, we'll confess to laughing out loud a little), let's be real, if any man is going to own a perm like a pro, it might as well be Bradley Cooper.
Stay hot, B.Coop!