That's right, the actor's newly-launched start-up company, Pickwick & Weller, unveiled its spring 2013 collection of luxury T-shirts for both men and women today, and we couldn't wait to take a peek for ourselves.
One glance at the site and you'll find a no-nonsense offering of basic tanks and tops that embody a sense of California cool.
The spring release of the line includes eye-catching colors (marigold, coral and olive green, just to name a few) and high-end fabrications like silk, modal-cotton blends, supima cotton, cashmere and linen.
And while the styles are fairly basic, there's certainly something for everyone, including slim cuts, classic, long and boyfriend styles.
Best of all, at just $30 a pop, it's a small price to pay to get cozy with Kutcher.
What do you think of Ashton's new T-shirt line?