It's back to the drawing board—and perhaps their in-house counsel—for Ford.
In response to a mock-up ad featuring a drawing of Paris Hilton in the front seat of a yellow Ford Figo with Khloé, Kourtney and Kim Kardashian tied up in the back, an attorney for the Kardashian family tells E! News that the sisters "do not take this lightly and they are exploring all of their legal options" against those responsible.
"The 'leave your worries behind' Ford ads are disgusting, vile and offensive to all women," says the family's lawyer. "It is unacceptable that Ford would align itself with an ad agency that would so carelessly release these ads."
The ad, created by a team at JWT India, was never officially used—and it was for a car that isn't available in the U.S.—but it ended up on the Internet anyway.
Another ad in the collection featured former Italian Prime Minister Silvio Berlusconi, notorious for getting entangled in multiple sex scandals while in office, in the front of the Figo with three scantily clad bound and gagged women in his trunk.
Ford issued an apology last week: "We deeply regret this incident and agree with our agency partners that it should have never happened. The posters are contrary to the standards of professionalism and decency within Ford and our agency partners. Together with our partners, we are reviewing approval and oversight processes to help ensure nothing like this ever happens again."
JTT parent company WPP Group said that they also deeply regretted the release of posters that were "distasteful and contrary to the standards of professionalism."