The iconic brand's creative director will reportedly mark the 100th anniversary of the famous fashion line with a short film starring Keira Knightley, who will play Coco Chanel in the flick.
The project is reportedly set at the very first Chanel boutique in the seaside town of Deauville, France, and will be shot on location later this week.
French actress Clotilde Hemse has been cast as Coco's aunt Adrienne, and the film is set to premiere in May when Lagerfeld showcases the brand's cruise collection in Singapore.
Knightley is currently the face of Chanel's Coco Mademoiselle fragrance.
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