Jennifer Hudson, Anne Hathaway and More Announced as Oscar Performers, as “Academy Awards” Dropped From Show Name

Academy of Motion Pictures Arts and Sciences has decided to "rebrand" the ad campaign

By Alyssa Toomey Feb 20, 2013 5:21 PMTags
The Oscars PosterABC

Only four days until the Academy Awards Oscars!

Oh, you haven't heard? Now it's just the Oscars.

Just days before Seth MacFarlane takes the stage on Sunday, the Academy of Motion Pictures Arts and Sciences has quietly dropped "the 85th annual Academy Awards" from the show's famous moniker, citing a "rebrand" as their reasoning. 

"We're not calling it 'the 85th annual Academy Awards,' which keeps it mired somewhat in a musty way," Oscar show coproducer Neil Meron told TheWrap. "It's called 'The Oscars.'"

The phrase '85 annual Academy Awards' is now completely absent from any poster or press release, and the famous title was reportedly nixed in early February.

But that doesn't necessarily mean the Academy Awards are gone for good. 

Predict the Best Supporting Actor winner!

Academy spokeswoman Teni Melidonian says the ad campaign adjustment is "right for this show, but we could easily go back to using ‘Academy Awards' next year."

Regardless of the formal title, this season's show is slated to include a slew of amazing performers (looking at you, Adele), and additional performances were announced today.

Jennifer Hudson, Catherine Zeta-Jones, Russell Crowe, Hugh Jackman, Anne Hathaway, Amanda Seyfried, Eddie Redmayne, Aaron Tveit, Samantha Barks and Helena Bonham Carter will honor movie musicals of the last decade Sunday in a live Broadway tribute. 

The musical celebration will highlight Chicago, Dreamgirls and Les Misérables, and all the participating actors have starred in one of the big-screen adaptations.

The A-list talent join will join previously announced performers Adele, Dame Shirley Bassey, Norah Jones and Barbra Streisand.

So hit the comments with your thoughts on the latest exciting Academy Awards Oscar announcements!