Alessandra Ambrosio to Launch Fashion and Lifestyle Brand

Victoria's Secret model is teaming up with retailer Cherokee to create Alé by Alessandra come spring 2014

By Rose Curiel Feb 06, 2013 10:43 PMTags
Alessandra AmbrosioCourtesy of Tonya Wise/lisarosephoto

Alessandra Ambrosio is going from modeling clothes to designing them.

That's right, the gorgeous Victoria's Secret Angel is set to launch a fashion and lifestyle brand, Alé by Alessandra, with retailer Cherokee come spring 2014.

She joins a growing list of business savvy beauties who have launched lines, like Heidi Klum who has kids' clothing brand Truly Scrumptious, and Bar Refaeli who heads Under.Me intimates apparel collection. It's a no brainer for models who live and breathe fashion and want to keep busy long after they've retired from the runway. 

Find out how you can get your hands on Alessandra Ambrosio's diamond necklace

Courtesy of Tonya Wise/lisarosephoto

"This is not a hobby for me," Ambrosio told Women's Wear Daily. "I've been a fashion model for 15 years and designing is just an extension of my career."

So, what can we expect from Alé by Alessandra? Think a global glam collection of everything from flirty dresses to durable denim inspired by her Brazilian heritage and international travels as a jet-setting model.

We know we're looking forward to emulating the leggy lady's style. Now if only we could have her enviable curves! 

Are you looking forward to the debut of Alessandra's line?

Check out Alessandra Ambrosio's insanely cute London Fog campaign with daughter, Anja