It's an iconic dress that will go down in history: dazzling yet demure, and in the most striking shade of sapphire blue, Kate Middleton's engagement dress captured the hearts (and pocketbooks) of onlookers everywhere when she proudly stood side by side with Prince William announcing their upcoming nuptials back in 2010.
In a blink of an eye, the Issa wrap dress designed by Daniella Helayel sold out in a flash, both online and in stores, showing quite clearly the impression the Duchess of Cambridge has amongst her style admirers.
And just in case you were curious, it appears that this is one dress that isn't going away anytime soon.
Still riding out the wave, Helayel just added a new twist to the wildly popular wrap dress, paying homage to Middleton's current expectant state by unveiling a maternity version of the classic silhouette.
That's right, now even the poshest of pregnant fashionistas can channel their royal side in an exact replica of the famed frock, currently available on Blossom Mother and Child.
The maternity version features the same style elements as the original including the alluring V-neckline and flattering wrap-tie waist, but in a slightly brighter indigo shade.
And now we can all aspire to be more princesslike, even if we're pregnant!
Would you buy Kate Middleton's engagement dress?