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Gee, why does this, er, office, look so familiar?

Quill.com, which began offering Dunder Mifflin paper products in 2011, will air its first ad during the Super Bowl.

However, it will only (and appropriately) be seen in Scranton, Pa., the setting for the fictional company in NBC's The Office.

The ad, titled "Paper War," was created via a contest on the Tongal crowdsourcing platform by Freddy Rabbath of Tallahassee, Fla., who won a $15,000 prize for making the winning ad.

The selection committee included the executive producers of The Office and executives from Quill.com and NBCUniversal.

Sure, there's no Dwight Schrute here, but it's still pretty funny nevertheless.

(E! and NBC are both part of the NBCUniversal family.)