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Alicia Keys Named BlackBerry's New Global Creative Director

Alicia Keys Dominik Bindl/Getty Images

Who knew Alicia Keys was so tech savvy?!

Earlier today, BlackBerry announced that the Grammy-winning singer has been named the smartphone company's new global creative director.

"Excited2jump right in2my new role as Global Creative Director of@Blackberry!" Keys tweeted after the big news went public. "#BlackBerry10 #keepmoving #forwardthinking."

Alicia Keys will sing the National Anthem at the Super Bowl

According to Keys' official website, her new BlackBerry duties will include working "closely with app developers, content creators, retailers, carriers and the entertainment community to further shape and enhance the BlackBerry 10 platform, and inspire creative use through its remarkable capabilities and functionality.

"From music to books, to film, to apps, Keys will lead the charge of enhancing entertainment consumption and distribution, through the power of BlackBerry 10."

Additionally, BlackBerry President and CEO Thorsten Hein said in a statement, "We are excited she will be bringing to us her enormous capabilities, as well as a vast network of relationships in the entertainment, social media and business communities, to help shape our brand and grow our business."

Congrats, Ms. Keys!

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