But this time around, the sexy singer is doing it for the love of Barbados.
As part of a tourism campaign on behalf of her native country, the R&B star tweeted out a couple of Instagram shots of herself in a bathing suit on the beach.
In one photo, Rihanna shows off those enviable curves while her lovely locks cascade over part of her face.
In another, she offers up a come-hither look as she leans over to feel the warmth of the water.
To which we say, when does the next flight to Barbados leave?