Kate Upton Is New Face of Sam Edelman

Stunning Sports Illustrated model shows off her curves in a black-and-white shot for the campaign

Kate Upton is proving she can rock more than just a bikini.

The Sports Illustrated cover girl, who has been making a seamless transition into the fashion world as of late, just became the face of Sam Edelman's new digital and print advertising campaign.

And a stunning face it is. 

In one of the nostalgic black-and-white shots, Upton sits surrounded by Sam Edelman flats, showing off her killer curves as she gazes into the distance.

"I've loved Sam Edelman shoes for a long time, so shooting the ad campaign was a lot of fun for me," Upton told Women's Wear Daily. 

Upton's love for the brand's kicks paid off when the 20-year-old model was called in for the gig after she was spotted wearing a pair of Sam Edelman boots.

"It felt like the right time," Sam Edelman adds. "We had a major ad campaign with Charlotte Kemp Muhl 18 months ago. It carried us for a long time. [By choosing Kate,] it was a hell of a decision to go with an indie girl."

The campaign, shot by David Lipman, reportedly pays tribute to Edelman's urban heritage and will be rolled out six months.