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    Taylor Swift's New Hookup? A Partnership With Diet Coke!

    Taylor Swift Pascal Le Segretain/Getty Images

    Taylor Swift is ready to jump into a new relationship—and it has nothing to do with heartthrob boy-banders or eligible political scions.

    The "We Are Never Ever Getting Back Together" songbird has announced that she's inked a deal with Diet Coke for a promotional partnership, hinting at a slew of events tied to her upcoming tour as well as behind-the-scenes sneak peeks at her new ad with the soda giant.

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    Swift spilled the beans Sunday in a video posted on her website.

    "I wanted to share some news with you because we're actually making it official with one of the great loves of my life," she teased, before adding, "Diet Coke."

    Holding up a shiny can for all to see, the 23-year-old Red singer—clad in red, natch—explained that "we've been in conversations about this partnership that's gonna include so many fun things having to do with the tour, having to do with Diet Coke in general, behind the scenes of the commercial shoot." (Swift's Red tour kicks off on March 13 in Omaha, Neb.)

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    Relationship-wise, consider the Diet Coke partnership a fresh start of sorts for the Grammy winner, who recently called it quits with One Direction member Harry Styles after about two months of dating.

    Curiously, this past weekend both attended the same event, the NJR Music Awards, in Cannes, although they seemed to have shrewdly timed their appearances so that they didn't bump into each other.

    Whether or not a reconciliation is in the cards for the duo, we know for sure that at least for now, they are—wait for it—never ever gonna run into each other at big music shindigs.

    Taylor and Harry in happier times