Want to have a body like Mila Kunis?
Well, you probably can't. At least, not without adequate diet and exercise, which is why the Black Swan beauty's ads for Rodial's body sculpture cream have been banned in the U.K. for misleading claims.
The deceptive advertisement features the star's famous underwear shot for her Sexiest Woman Alive Esquire cover and says you can "get Mila Kunis' Esquire look with this intensive formula."
Rodial also claims you can "get a body to die for" (à la Ashton Kutcher's GF's) by using the body cream which, of course, is an "A-list must have."
The Advertising Standards Authority received a single consumer complaint in regards to the misleading ad, and Rodial responded, identifying two active ingredients in the beauty product and referencing in vivo trials in an effort to substantiate the cream's efficacy.
However, the ASA was ultimately unsatisfied with Rodial's response, as the trials were never supplied for review.