Courtesy: William Davidon/Swisse
When the hugely successful Australian health and wellness company Swisse decided to expand their brand into the United States, they knew they needed an ambassador with mass American appeal.
Enter Nicole Kidman.
As a beloved award-winning actress in the U.S. and a proud Aussie, she couldn't have been more perfect for the job.
In a statement, Nicole expressed her passion for the brand and what they stand for: "It's exciting to be part of the growth of a small Australian family-built company that is dedicated to good health and well-being," she said. "I joined Swisse because I wanted to help bring awareness to the importance of living a healthy lifestyle in a busy, often stressful world."
Swisse Chief Executive Officer Radek Sali also commented on the partnership, saying Kidman "is a much-loved Australian overseas and we know that Swisse will be Australia's most loved health and wellness brand overseas in coming months and years."
Nicole was announced as the company's first global ambassador in August 2012, though their vitamins and supplements aren't scheduled to hit shelves in the States until February. So far, the only deal that has been publicly announced is with Walgreens, but the company says it has inked deals with other American retailers, which they will be unveiling soon.
Of course, American celebs don't have to wait until next month to get their hands on these sought-after supplements. Celebrity guests at the Golden Globes will each be receive their very own collection of Swisse products.
In addition to the U.S., Swisse plans to expand to the U.K., Europe and Asia.
What do you think—are you going to give Swisse a try in February or stick with your old supplement supplier?