David Beckham Strips Down for Sexy H&M Underwear Campaign

Guy Ritchie is directing soccer star, who plays action hero in upcoming ads

Well, hello there, David Beckham.

The 37-year-old soccer star is back in his underwear (again, not that we're complaining) for a new H&M campaign. Victoria Beckham's handsome hubby posted the sexy on-set shot of himself to Facebook Thursday.

Guy Ritchie will be directing the campaign for David Beckham Bodywear at H&M with David cast as an action hero. "David is the perfect leading man," Guy said in a statement. "For me, this felt like more than a campaign–it was like directing a short film."

And the feeling is mutual! Working with Guy has been a fantastic experience," says David. "I hope everyone has as much fun watching the film as I had making it."

The full campaign debuts worldwide on Feb. 6.