Rachel Zoe Joins ShoeDazzle as Chief Stylist

Fashion icon will offer advice to site's customers via emails and a curated shop

By Rose Curiel Jan 08, 2013 8:48 PMTags
Rachel ZoeMichael Buckner/Getty Images

Rachel Zoe is one busy stylist. On top of working on her eponymous clothing line and gearing up for the fifth season of The Rachel Zoe Project, the fashion icon is now joining footwear-centric e-commerce site ShoeDazzle as the site's chief stylist. Bananas!

The choice was a no-brainer for ShoeDazzle cofounder Brian Lee, whose customers overwhelmingly singled out Zoe as the stylist they would most like to receive fashion advice from. The customers will get their wish later this month, when Zoe will start dishing out tips via emails and curate a monthly boutique featuring a few of her fave products. For her part, the powerhouse stylist can't wait to begin.

Gimme that! Rachel Zoe's military-style coat

"I'm so excited to partner with ShoeDazzle because, first of all, I love shoes!  I don't know any woman, at any age, who is not obsessed with shoes," Zoe gushed. "ShoeDazzle is for women who love fashion, shoes, and are willing to experiment—whatever your personal style may be. You don't need to spend a fortune, either. I can't wait to offer advice that helps clients put a personal spin on their style, every day."

But Zoe isn't the first celebrity face attached to the site. Kim Kardashian has also styled for ShoeDazzle and is considered a cofounder. But don't expect any tension between the two fashion-forward gals. Kardashian is already embracing Zoe with open arms.

"Welcome to the @ShoeDazzle family, @RachelZoe!" the mom-to-be tweeted earlier today. 

Would you take style advice from Zoe? Sound off in the comments! 

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