Romeo Beckham for Burberry? Well, this is adorable. And stylish. And mildly disconcerting when you think of a 10-year-old wearing the equivalent of a couple months' rent on his person, but stylish and adorable nonetheless.
While we already got a sneak peek at David and Victoria Beckham's boy in fashionable action last month when he was revealed as the new face of the iconic British designer's new campaign, the budding model's newest spot has been released.
No Victoria pout here, Romeo is all smiles (and jumps and age-appropriate rambunctious dance moves) in the new film promoting the fashion house's spring/summer 2013 campaign.
The cutie-pie model in the making even managed to win over the stony-faced models, getting fellow poser Edie Campbell to crack a smile or two at his antics. And she wasn't the only one won over by his obvious good time.
Burberry's head designer Christopher Bailey said Romeo was "a joy to work with and really stole the show."
Check out the spot and judge for yourself!