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There's a reason "What would Gwyneth Paltrow do?" is a mantra for so many.

The Goop goddess can do no wrong! In Max Factor's latest makeup ads, she shows off a smoldering, sexy look.

The married mama of two says the "electric" makeup she's sporting is "how I would do punk rock."

"It's free," she says of the liner-heavy look. "It's sexy, and it's expressive."

Definitely. Sadly, though, for those of us in the States, Max Factor makeup is no longer sold in the U.S. All the more reason to move to Britain, though, right?