Close
BRAND NEW ON E!
Summer Fabulist Banners

News/ 

Drew Barrymore Launching Flower Makeup Line for Wal-Mart

Drew Barrymore Michael Buckner/Getty Images for Bulgari

It's official: You, too, can look like Drew Barrymore!

The actress and new mama confirmed Friday that she is launching her own cosmetics line, Flower, for Wal-Mart in January 2013.

"I think, if you really care about things, then you just naturally get involved. I don't want to sit there and hope it works out. I want to be in the middle, in the mix, making sure it works out," Will Kopelman's wife told Women's Wear Daily. "It is almost an uncontrollable desire to be one of the people who is creating. Maybe it is just a type of personality. I can't sleep at night. I care."

Drew introduces baby Olive

An executive at Maesa Group, which is producing Flower cosmetics, described the makeup as "true luxury at mass. Once we identified this white space, we thought to ourselves, you know what, we should tackle this. We should build the best color cosmetics brand that we can."

The timing is pretty perfect, too. Drew's CoverGirl contract expires in January, just in time for her to truly commit to Flower. "It was really my sole project, and I don't want to do things where I am just checking in and out," she said. "I really do everything at infinite percent."

We can't wait to try it out!

Drew always looks flawless! Check out her fashion spotlight

RELATED VIDEOS:

FROM AROUND THE WEB
MORE ON EONLINE