In what is fast becoming a Kardashian tradition, Rob Kardashian is the latest member of the entrepreneurial family to jump into the clothing business.
While his older sisters Kim, Khloé and Kourtney have the Kardashian Kollection at Sears and his little sisters Kendall and Kylie are gearing up to launch their own boho collection at PacSun, Rob has gone in a slightly different route with—wait for it—socks.
Kardashian stopped by Neiman Marcus Bal Harbour in Miami on Monday to launch his new sock line, Arthur George. Available exclusively at the retailer, the Egyptian cotton collection comes in a colorful array of patterns, like hard-to-miss neon zebra stripes and graffiti swirls.
At $30 a pop, it'll cost you to add some Kardashian-style flourish to your feet, but you can justify the splurge by knowing that a pair of Arthur George socks is donated to the Family Emergency Shelter Coalition with every purchase.