ABC is giving back.
The network announced today that Monday, Nov. 5, will be a "Day of Giving" across the network, which will encourage their viewers to help those impacted by Hurricane Sandy.
ABC's programming, ranging from Good Morning America in the morning to Dancing With the Stars in the evening, will engage viewers with the relief efforts.
While Dancing With the Stars is planning to personalize sections of Monday night's performance show with "Day of Giving" messaging (by including stories of how several of the show's dancers were impacted by the storm), Good Morning America will kick off the "Day of Giving" by dedicating the 8 a.m. hour to raising money, followed by Live with Kelly and Michael, which will integrate the message into their Halloween episode. (It was postponed due to the storm.)
Next, The View's ladies and The Chew will discuss the "Day of Giving" and encourage the audience to donate to the American Red Cross Relief efforts. Katie Couric will engage Katie viewers in the relief efforts as well.
Rounding out the "Day of Giving" will be Nightline, which will devote time to the message and the impact of Hurricane Sandy, and Jimmy Kimmel Live, which will encourage viewers to give to the Red Cross.
"The effects of Hurricane Sandy have impacted millions of people across the entire North East, including many of our co-workers, friends and families. This unprecedented devastation demanded an unprecedented response, so our team came up with the 'Day of Giving," Anne Sweeney, co-chair, Disney Media Networks and president, Disney-ABC Television Group, said in a statement. "This coordinated effort between network and syndicated programming spanning News, Daytime, Primetime and Late-Night will reach tens of millions of viewers with a specific call to action…to do what Americans do best, and pull together in support of those who are suffering. I'm incredibly proud of the team and all of our programs for this amazing response."
Earlier in the day, ABC announced that it will donate $2 million to Hurricane Sandy relief and rebuilding efforts. ABC will donate $1 million to the American Red Cross for immediate, critical assistance, and another $1 million will be designated for organizations working on rebuilding efforts.
Would you like to help? Text REDCROSS to 90999 ($10 donation) or visit http://redcross.org