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Robert Pattinson: The New Face of Dior Men's Fragrance

Robert Pattinson Visual/ZUMAPRESS.com

Smell you, Robert Pattinson!

E! News can exclusively reveal that the Twilight star has signed a mega-deal with Christian Dior.

Pattinson will star in a series of ad campaigns for the French fashion house's line of men's fragrances.

The Breaking Dawn Part 2 promo tour has begun!

"Rob likes the brand," reports a source, who estimates the deal at being worth close to $12 million for three years.

Other celebs who have endorsed Dior fragrances include Jude Law, Charlize Theron and Natalie Portman, who appeared in a controversial topless ad last year.

R.Pattz is no stranger to Dior. He's hit the red carpet in several different Dior Homme looks, including a tuxedo at this year's Cannes Film Festival and jeans at the Teen Choice Awards.

Check out the evolution of Rob's...hair!

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