A royal redhead caught with his pants down certainly brought a lot of green to Sin City!
Prince Harry's naked scandal was quite the public relations boost for Las Vegas! Per the Las Vegas Sun, the Las Vegas Convention and Visitors Authority said a tongue-in-cheek ad campaign condemning the leak reached an estimated 154 million people. And that publicity is valued at a staggering $23 million in revenue for the city.
One full-page LCVA ad placed in USA Today slammed the partygoers who sold the prince out and leaked his naked pictures. "For everyone's sake, it's important that 'What happens in Vegas, stays in Vegas,'" said Cathy Tull, senior vice president of marketing for the LVCVA, per Vegas Inc. "However, in moments of enthusiasm, actually keeping memories in Las Vegas takes commitment. Today's ad was a cheeky reminder to all our visitors that it's important to 'Know the code,' and most importantly, 'Protect the code.'" (What happens in Vegas should stay in Vegas—duh!)
The prince's nude billiard game also reportedly resulted in a doubling of searches for local resorts on hotels.com and the invention of a new $25 hamburger at a Strip eatery.
Harry's weekend of fun might've embarrassed the U.K., but the American economy is certainly appreciative.