Usually, when albums are slapped with warning stickers, the advisory is over the lyrical content, not the morality of the artist.
Well, it should come as no surprise that, once again, the normal rules of conduct don't apply to Chris Brown.
A group of U.K. campaigners has taken it upon themselves to ensure that prospective buyers of Brown's fifth studio album, Fortune, think before they purchase. In particular, that they think about the singer's violent past.
While it's unclear how wide their campaign has spread, they have at least hit one of the London HMV megastores, as a photo taken of the store's shelves proves.
As for their message? Really couldn't be more clear: "WARNING. DO NOT BUY THIS ALBUM! THIS MAN BEATS WOMEN."
Though Brown's rep has not yet commented on the guerilla awareness campaign, HMV has.
"It was very much an isolated incident and nothing to do with HMV or representing our views," a spokesman for the store told E! News. "It would appear a member of the public popped into one of our stores yesterday and stickered a handful of CDs.
"These were spotted and quickly removed, but, before we could act, the individual concerned must have taken a photo and sent it to the media. To our knowledge there are no further stickers in our stores now."
While the warning label is believed to be the work of anti-domestic violence campaigners, no group has yet stepped forward to claim responsibility. Or get their kudos.