Is Ryan Lochte planning to cash in on his pop-culture moment?
The Olympic swimming champ has filed to trademark his ubiquitous (or exasperating, depending on who you ask) catchphrase, setting him up to score potential megabucks with all manner of cross-promotional, multiplatform merchandising, E! News has confirmed.
Like his speed in the water, the gold medalist moved super fast: According to records from the U.S. Trademark Office obtained by E! News, Lochte applied for the trademark for "jeah" on Aug. 1.
That's less than a week after the Summer Games started and right around the time his catchphrase began taking off. Savvy thinking there, Grand Lochtenator!
So what can we expect to see "jeah" emblazoned on?
Hold on to your Speedos 'cause Lochte's got an entire souvenir shop's worth of goodies on his mind.
His trademark application cites—among a bazillion products—key chains, calendars, posters, workout videos, swim goggles, mugs, water bottles, gift cards, photos and drinking glasses.
There's more: The hunky Olympian, who's set to guest-star on 90210, also appears to be eyeing a clothing line, which includes T-shirts, shorts, sweatshirts, pants, socks, hoodies, baseball caps, jackets and tank tops.
Forget going for gold: The dude's ready to go for loads o' green!
And in case you're dying to know the origin of the soon-to-be trademarked catchphrase, check out the video from 2009 where Ryan explains the meaning behind "Jeah" (head to the one minute mark for the good stuff)!