Rihanna Nixed by Nivea as Face of Brand

New CEO Stefan Heidenreich says the sexy singer is a "no-go"

It's safe to say Nivea's new head honcho Stefan Heidenreich isn't a huge Rihanna fan, at least when it comes to his company.

Heidenreich publicly expressed disapproval with the skin care line's decision to have the sexy star as the face of the brand's 100th anniversary, by saying "Rihanna is a no-go," according to The Daily Mail. 

"I do not understand how to bring the core brand of Nivea in conjunction with Rihanna. Nivea is a company which stands for trust, family and reliability," and added that the singer's ads shot last year should have never aired.

Don't worry, Ri-Ri had a little something to say about all this, too—well, kinda.

She posted a headshot of Heidenreich on her Twitter with the caption, "No caption necessary."

And that's all, folks.