Gwyneth Paltrow Shows Off Her Sexy Side in New Hugo Boss Ad

Goop guru stuns as the face of the fragrance

Werk it, Gwyneth Paltrow! This Goop guru knows how to don an LBD.

Already the International Brand Ambassador for Coach, the blond beauty's been busy embarking on her next fashion feat as the face of Boss Black Boss Nuit Pour Femme perfume.

The highly anticipated first shots for the campaign hit the web just a few months after the sexy spring sneak-peek, and Gwynnie does not disappoint in the final pics for the fragrance.

A TV spot for the perfume was also released, and even though it's a mere 21 seconds, there is certainly no shortage of sex appeal.

Gwyneth sports a skin-tight black dress, loose blonde locks and a sultry smile in the ad campaign. The Gooptastic gal appears effortlessly sexy, while also wildly modern and feminine.

The famed fashionista will be appearing in TV, print and online campaigns for the fragrance, which is inspired by "the elegance and sensuality of the little black dress."

"To me, the Boss woman is driven, ambitious and goes after what she wants, but she balances being strong and very feminine at the same time—characteristics that I strive towards in my own life," Paltrow said in May of her new endorsement gig.

Nothing sour about smelling like good ol' Gwyn!