Ronald Martinez/Getty ImagesNastia Liukin may not be competing in the 2012 Olympics, but she's still a winner nevertheless.
The former U.S. gymnast has just signed on to become TIGI's newest spokesperson.
The multiyear deal with the hair product company will include campaign advertising, social media pushes, promotions and appearances and will also include a cobranded line ostensibly in the former Team USA superstar's name (though details on that have yet to be formally announced).
The beauty and haircare purveyors noted in their announcement that the 22-year-old Liukin's "undeniable beauty, style and passion for life make her a perfect personality for our brands."
Can't argue with that. At the 2008 Beijing games, Liukin earned herself five medals, and while she failed to qualify for this year's summer games last month, she's nonetheless been a fixture in London, cheering on her fellow gymnasts to their gold medal team win.