As the spoiler sports predicted, Emily Maynard and Jef Holm got their happy ending on Sunday night—but did ABC score theirs as well?
Of course, we're talking about a happy ending with regard to ratings, not love. The Bachelorette's eighth season came to a close last night, with single mom Emily giving her heart and final rose to Jef, who got down on one knee. All together now: Aw!
While true love is nice and all, so are ratings; was The Bachelorette able to prevail over the Teen Choice Awards on Fox? And did Big Brother suffer from The Bachelorette's big move?
You guys like Emily! You really, really like her!
Despite rampant reports correctly foretelling the outcome as well as ABC pushing the two-part finale to Sunday from its usual spot on Monday (ostensibly to make room for tonight's premiere of Bachelor Pad but more likely to screw over CBS), The Bachelorette's ratings were up 7 percent from last year's finale. Even more impressive is that the After the Finale Rose special was up 14 percent from last year.
Emily's final rose ceremony averaged 8.6 million viewers, while After the Finale Rose brought in 9.1 million.
So was Big Brother impacted much by ABC's decision to air the Bachelorette finale on Sunday night? The CBS reality show brought in 5.6 million viewers this week as opposed to last week's 6.2 million viewers, so it looks like the network made the right move pushing the premiere of its new reality dating series 3 back.
Fox's Teen Choice Awards, meanwhile, averaged 3 million teen viewers and finished behind The Bachelorette in the adults 18-49 demo. Emily & Co. notched a 2.6 rating, more than double the TCAs' 1.1 rating.