Target has shelved the idea of putting Frank Ocean's debut album in its stores.
But, did Ocean's coming-out revelation have anything to do with it?
Not at all, according to statements from Target execs and, later, Ocean's manager, Christian Clancy.
Rather, the decision was reportedly in response to Def Jam's choice to sell the album one week ahead of its scheduled release date via iTunes, which is the only digital seller of the album until July 17.
But, that didn't stop a bit of drama from brewing once Target announced its decision.
"Target has refused to carry Frank's album because of iTunes exclusive," Clancy's initial tweet on the matter read (which he later deleted). "Interesting since they also donate to non-equal rights organizations."
Reps for Target quickly responded in a statement, "The claims made about Target's decision to not carry the Frank Ocean album are absolutely false. Target supports inclusivity and diversity in every aspect of our business. Our assortment decisions are based on a number of factors, including guest demand. Target has a longstanding tradition of supporting music and artistry that reflects the diverse landscape of American culture.
"Consistent with our normal business practice, we will continue to evaluate our music assortment in-store and online and base decisions on guest demand and potential sales. We will continue to monitor this album's progress over the next week as the physical album is released."
Following Target's statement, Clancy later reneged on his first tweet, writing Wednesday, "I apologize for my comments about Target. They are not carrying Frank's album because it went digital first. Not for ANY other reason...My response was simply an emotional knee jerk reaction...Stop. Breath. Do the best you can. Be honest. Keep it moving."