Who needs a multimillion dollar ad campaign for your sneaker line when you have a Kardashian with an Instagram account?
The kicks? Kanye West's Nike Air Yeezy 2s, of course! And our clever gal-pal even tweeted, "His & Hers! #AirYeezys." Now, if only we could figure out who the "His" is in this photo—who could that possibly be...
If you have any doubt as to the business savvy of the Watch the Throne king, know this: Those Nike sneakers in the photo that just hit stores, like, a week ago? They're already sold out.
That's right. They cost somewhere in the neighborhood of $375 and they're apparently gone, at least, in big cities like Detroit.
(A separate pair offered by Kanye himself recently went for $90,300 on eBay.)
If you forgot to get your pair, fret not—we hear that Kanye is already at work on the Air Yeezy 3 and, who knows, maybe he'll harness the power of Kimye for those too!
And speaking of Kardashians, momma Kris Jenner will be on Fashion Police this Friday @10/9c, so make sure to tune in for the all new episode!