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E News from London blog tile

Just because these Olympic ladies get sweaty and intense, doesn't mean they ditch the mascara and lip gloss.

Sure, it could get smudgey and annoying, but not when you use CoverGirl (duh!).

Three of this year's female athletes starred in the cosmetic brand's latest ad, and they look absolutely amazing.

U.S. Olympic medal hopefuls Marlen Esparza (Women's Boxing), Jennifer Kessy (Women's Beach Volleyball ) and Canadian Olympic hopeful Mary Spencer (Women's Boxing) all give us a mix of girl power along with feminine beauty in the new commercial.

Sidenote: This will be the first time women's boxing is included in the Olympic Games, which makes this even more kickass.

While dominating in their specialty sports, Esparza, Kessy and Spencer each promote lash blast volume mascara and outlast lipcolor while being strong, beautiful and (obvs) a CoverGirl.

Watch for yourself!

GALLERY: Olympic Torchbearers