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    Jessica Simpson Debuts Baby Maxwell!

    Jessica Simpson People Magazine

    All together now: aww!

    Just four weeks after her arrival, Jessica Simpson's daughter is ready for her close-up.

    Little Maxwell Drew Johnson graces the cover of the latest issue of People, and if this picture is any indication, she's already just as stylish as her mommy.

    MORE: Jessica Simpson's Baby Maxwell Reveal—Who's Her Godmother?

    Simpson tells the mag that ever since she and fiancé Eric Johnson welcomed their bundle of joy into the world, "life has completely changed. From how I sleep to what I think about, Maxwell has definitely taken over everything!"

    The new mom proudly adds, "We stare at her all the time. We can't get enough."

    Well, can you blame them?

    Meanwhile, the new mama has her hands (and pocketbook) even more full, as it was finally officially announced today that Simpson has signed on as the newest spokesceleb for Weight Watchers.

    MORE: Can Jessica Simpson's New Baby Make Her a Ton of Cash?!

    "We're thrilled that Jessica Simpson has chosen to join Weight Watchers to adopt a healthier lifestyle and inspire others to do the same," the company said in a statement. "Her talent, resilience and positive outlook already make her a great role model, and by deciding to trade in yo-yo dieting for a healthier lifestyle, we know she will inspire many women to join her.

    "From the point when we started speaking with Jessica before she became pregnant, to now when she's had baby Maxwell, Jessica has made clear her commitment to establishing a healthier lifestyle for herself and her family. We look forward to supporting Jessica as she embarks on this next chapter in her life."

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