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Mogul Mommy Alert! Jessica Simpson Gives Birth to Maternity Line, Makes a Mint on First Baby Pics

Jessica Simpson Splash News

Jessica Simpson's fashion empire just got another big bump. Of the baby variety.

The new mama to baby Maxwell not only had a happy Mother's Day, but a lucrative one as well, as she announced plans this morning to expand her already billion-dollar business (no, really) even further, setting her sights on the style of the baby-bumping set, making good on her promise to launch a maternity line.

As if that wasn't enough, E! News has confirmed that Jess and baby daddy Eric Johnson have finally sold the first photos of their darling daughter to the highest bidder. So which magazine made them an offer they couldn't refuse? And just how much are they making from the shots?

MORE: Jessica Simpson Tweets About Baby Maxwell: Motherhood Is the Best Thing Ever!

Looks like the lucky winner this time around is People magazine, as sources confirm that the glowing parents have accepted a deal to publish the first photos of their baby girl for a cool $850,000. Not a bad chunk of change for baby's first photo shoot.

Meanwhile, as for that other baby of hers—Jessica Simpson Maternity—unlike her last major undertaking, this one won't take nine months of gestation.

MORE: Can Jessica Simpson's New Baby Make Her a Ton of Cash?

Instead, the 31-year-old unveiled the everyday line today, and vowed to have the debut collection—which features maxi dresses, leggings, printed tops, blazers and a generally 1970s vintage feel—in stores by this fall.

"I'm so excited to partner with Destination Maternity to design a collection of fashionable styles that make you look and feel great," she said. "You want to wear clothes that are flattering to your baby bump; you want to show off your bump."

Even better news: the collection is priced starting at just $36 with no piece priced above $100. The line will be available in all 700 of Destination Maternity's stores nationwide. Now that's how you build an empire.

PHOTOS: Jessica Simpson's Pregnant Fashion

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