Well, Time sure got people's attention with its latest cover.
The Twitterverse has erupted over the weekly magazine's May 21 cover, featuring a defiant-faced Jamie Lynne Grumet breastfeeding her 3-year-old son. (Who's old enough to stand on a chair, suckle and look at the camera at the same time.)
And when the hoi polloi piles on, the celebrities are sure to follow...
First off, Mayim Bialik—an outspoken advocate of breastfeeding and attachment parenting—promised to "go to bat" on behalf of " ."
"This is for you, La Leche League International and for every lactation consultant and fellow mama warrior who held me while I cried. this is not easy, to try and speak for all of us, but i will do my best to make you proud," the Big Bang Theory star wrote.
But she tweeted, "Cover of TIME magazine looking to be inflammatory about [attachment parenting] much? Dear goodness."
Alyssa Milano also thoroughly supports breastfeeding but not the Time cover.
"@Time, no! You missed the mark! You're supposed to be making it easier for breastfeeding moms. Your cover is exploitive & extreme," she chided via Twitter, recommending another article for people to read instead.
Then there were the,er, less heartfelt reactions from folks like Dane Cook.
"Time Magazine's cover is pretty ballsy or tittsy," the comedian tweeted. "The kid looks nourished. Wonder if they call that the yum yum chair."
"Time magazine cover is pretty disturbing!" tweeted model Joanna Krupa. "Breast feeding a 3yr old is wrong! What's wrong w ppl!"
Rush Limbaugh used the controversy as an opportunity to get a dig in: "Improving Time's cover: Replace the mother with a Statue of Liberty... and you've got the Obama platform. #."
"That TIME cover'll prolly save the whole magazine industry," tweeted actor-comedian Paul F. Tompkins. Folks will hear about that cover, and then be like, I GOTTA GET SOME MAGAZINES!"
"The new TIME magazine cover looks like Rockwell and Mapplethorpe decided to do a project together," observed comedian Jim Norton.
Noted Late Night With Jimmy Fallon producer Gavin Purcell: "The kid on the cover of this week's Time magazine is really going to hate Middle School."
What do you think of the Time cover? Feel free to sound off in the comments section!
GALLERY: Famous Families