Close
BRAND NEW ON E!
TheFabulist Summer Fashion Header

News/ 

Gwyneth Paltrow Scores a New Fragrance Deal Like a (Hugo) Boss

Gwyneth Paltrow, Hugo Boss Nuit Hugo Boss

Gwyneth Paltrow is making scents.

The Oscar-winner, celebrity BFF extraordinaire and Gooptastic all-rounder just scored herself a brand-new gig: the face of the just-launched Boss Black Boss Nuit Pour Femme perfume.

MORE: Met Gala Fashion Police: Gwyneth Paltrow's Mini Most Likely to Malfunction

"To me, the Boss woman is driven, ambitious and goes after what she wants, but she balances being strong and very feminine at the same time—characteristics that I strive towards in my own life," the newly christened Hugo Boss spokesceleb told WWD of her new endorsement gig.

While a behind-the-scenes image was released today alongside Hugo Boss' announcement of the partnership, the finished product won't be out until later this year—but when they do drop, it'll be on a multiplatform release.

The 39-year-old fashionista will be appearing in TV, print and online campaigns for the fragrance, which, as the inaugural sneak peek indicates, is inspired by "the elegance and sensuality of the little black dress."

As for Gwyneth, the style icon is no stranger to high-end shilling, and earlier this year the International Brand Ambassador debuted her second collaboration with Coach with a series of fashionable ads.

Seems like someone's found her calling as the go-to face of American sportswear.

PHOTOS: Fashion Spotlight: Gwyneth Paltrow

RELATED VIDEOS:

FROM AROUND THE WEB
MORE ON EONLINE